Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. It includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS. And offline marketing channels include Link Popularity Services like Directory submission, Article Submission, Blog Submission, Social Media Optimization and Forum Posting. |